The Tier Ladder

One platform. Five tiers. Pick the level of involvement that fits.

From async support at $497/mo to fractional CMO at $5,497/mo. Same execution standard at every tier.

Are you the client for us?

We are not a big marketing group where you get lost in ticket submissions, waiting days for a response. That is not how we work. That is not who we are.

We are focused on building our clients in an intimate, personalized fashion. We are not looking for hundreds of clients. We are looking to add only a few to our portfolio — and we need to choose wisely.

Once we commit, we take your company like it's ours. Your success is our success. That is the only way we know how to do this.

Apply to work with RogoLook

Wondering how operator-led pricing compares to a traditional agency or in-house hire? See the full comparison →
Compare RogoLook directly to other vendors: vs Thrive  ·  vs Scorpion  ·  vs Marketing 360  ·  vs Stream Companies

Not sure which tier?

Run your numbers first. See your projected CPL reduction and 12-month revenue impact.

Use the ROI Calculator →
All Five Tiers

Compare the tiers at a glance

$497/mo
Starter
Marketing foundation for solo operators starting from zero.
  • GBP setup + monthly optimization
  • 8 posts/mo on 1 platform
  • 3 directory listings + local SEO
  • Monthly performance snapshot
Get started Full scope →
$997/mo
Driver
You lead strategy. We execute without being managed.
  • 12 posts/mo + 1 AI video
  • Basic SEO + directory management
  • Reputation monitoring
  • Monthly 30-min strategy call
Get started Full scope →
$1,797/mo
Co-Pilot
You guide strategy. We build and optimize.
  • 20 posts/mo (4 videos) on 2 platforms
  • Google Ads + Meta Ads
  • Email marketing — 2 campaigns/mo
  • Bi-weekly strategy calls
Get started Full scope →
$5,497/mo
Partner
Fractional CMO plus full brand management.
  • Custom website + full brand build
  • On-site photo & video — 2 days/year
  • HubSpot/Klaviyo automation
  • Fractional CMO + quarterly reviews
Get started Full scope →
Side-by-Side

Full feature matrix

Feature Starter $497/mo Driver $997/mo Co-Pilot $1,797/mo Passenger $3,297/mo Most Popular Partner $5,497/mo
Local Presence
Google Business Profile Setup + monthly Monthly mgmt All locations All locations
Directories 3 listings 10+ listings Full audit Full audit
Review Management Monitoring Generation cadence Generation cadence
Content
Posts / Month 8 posts 12 posts 20 posts 30 posts
Videos / Month 1 AI video 1 AI video 4 videos 8 videos
Platforms Managed 1 1 2 3
Blog Posts 4 / quarter 4 / quarter
Paid Media
Google Ads Search + PMax Search + PMax
Meta Ads FB + IG FB + IG
TikTok Ads
Retargeting
SEO
Technical SEO Basics On-page Full program Full program
Local SEO 1 location 1 location All locations All locations
GEO / AI Search
Email / SMS
Email Campaigns / Mo 2 2
SMS Automation Full sequences
CRM Automation HubSpot/Klaviyo
Strategy & Support
Strategy Calls Async only Monthly 30 min Bi-weekly 30 min Weekly + CMO
Dedicated Account Manager Senior
Landing Pages 2 / quarter
Brand
Custom Website
Photography / Video 2 days/year
Full Brand Build/Rebuild
Fractional CMO Monthly
Get started Get started Get started Get started
Not sure which tier?

Three ways to find your fit

Take the tier quiz

7 questions. 90 seconds. We score your situation and recommend the exact tier that matches your budget, location count, and growth goals.

Take the quiz →

Run the ROI math

See your projected cost-per-lead reduction and monthly lead lift before you commit. Adjust your spend, locations, and current CPL to model your specific situation.

Open the calculator →

Talk to us

30-minute strategy call. We'll review your current marketing, your pipeline, and tell you which tier is the right fit — or whether you're not ready yet.

Book a call →
Common Questions

FAQ

Starter requires a 3-month minimum. Driver and Co-Pilot require 4 months. Passenger and Partner require 6 months. After the initial term, all tiers go month-to-month with 30 days' written notice. No exit penalties once the initial term is complete.
Upgrading is available at any point — we prorate the current month and expand scope from the next billing cycle. Downgrading within the initial contract term isn't available because deliverable commitments are locked at contract start. After the initial term, you can move down with 30 days' notice.
That's the intended path. Every tier is designed to make the next one obvious. When you hit the ceiling — more locations, bigger ad budget, need for dedicated support — your account manager flags it before it becomes a problem. Upgrading is seamless; the foundation is already built.
Starter and Driver: 2 weeks to first content live. Co-Pilot and Passenger: 2–3 weeks — week 1 is discovery and audit, week 2 is content calendar and ad account structure, week 3 is first content and ads running. Partner: 3–4 weeks due to brand build scope. We can compress if you have a specific launch deadline — flag it in the strategy call.
No refunds on completed work — we're a service business, not a SaaS subscription. If we miss a deliverable, we make it right on the next cycle at no charge. If there's a material failure on our end in the first 30 days, we'll discuss a credit. What we don't do: refund because the results weren't what you hoped for after 6 weeks. Marketing takes time; the minimum terms reflect that.
No. Tier pricing covers management fees — strategy, creative, execution, and reporting. Ad spend goes directly to Google, Meta, and TikTok from your accounts. We'll recommend a minimum spend budget based on your tier and goals at the strategy call. Most Co-Pilot clients start with $1,500–$3,000/mo in ad spend; Passenger clients typically $3,000–$7,500/mo.
Start today

Start with a free strategy call.

30 minutes. We review your current marketing, your goals, and tell you which tier is the right fit — before you commit to anything.

Not sure if we're the right fit? Compare us to your current agency →

Book your free strategy call