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The Multi-Location
Healthcare MSO
Marketing Playbook

Lukasz Rogowski cut new-patient CAC from $94 to $58 and grew confirmed new patients 127% across a 7-clinic MSO — attribution-first infrastructure that connects marketing spend to patients in chairs, not just form fills.

✓ New-patient attribution that bridges media spend to the patient management system ✓ Show-rate recovery — automated confirmation sequences that cut no-shows from 23% to 14% ✓ Service-line segmented paid search — separate funnels for insurance vs. cash-pay patient acquisition ✓ Clinic-level GBP trust signals that move new patients choosing among multiple providers

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−38%
new-patient CAC · $94→$58 blended · 7-clinic MSO · 8 months
+127%
monthly confirmed new patients vs. pre-engagement baseline
$410K
monthly revenue attributed to digitally-acquired new patients
23%→14%
group no-show rate by month 6
The case study behind the playbook

7 clinics. New-patient CAC −38%. +127% new patients. $410K/mo attributed.

A 7-clinic MSO came to RogoLook with no view of new-patient attribution — they were tracking form fills, not patients in chairs. We built the attribution bridge between Google Ads/Meta and their PMS, deployed automated show-rate recovery sequences (no-show dropped 23%→14%), rebuilt paid search campaigns by service line and payer type, and activated clinic-level GBP at all 7 locations. Eight months: new-patient CAC from $94 to $58, confirmed new patients up 127%, $410K/month in revenue attributed to digitally-acquired new patients. <a href="/case-studies/healthcare-mso" style="color:#C9A96E;">Read the full case study →</a>

New-Patient Attribution Bridge
All 7 Clinics
Marketing spend connected to PMS patient records via call tracking + UTM.
True CAC visible by clinic, channel, and service line
Show-Rate Recovery Sequences
All 7 Clinics
SMS confirmation + 48hr + same-day + post-no-show re-engagement.
No-show rate: 23% → 14% by month 6
Service-Line Paid Search
Per Clinic
Insurance vs. cash-pay segmented campaigns with separate landing pages.
Cash-pay lead volume tripled at elective-service clinics
Clinic-Level GBP Management
All 7 Clinics
Provider rosters, insurance info, review velocity program.
All 7 clinics above 4.4-star avg · Maps visibility +6 of 7
"The multi-location playbook is the same regardless of vertical. The channels shift. The architecture — unified brand, location-level demand gen, central reporting — doesn't."
— Lukasz Rogowski, Founder, RogoLook
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