Vendor Comparison

RogoLook vs Marketing 360: Which is right for multi-location operators?

Built by an operator — not an agency. 25+ years running 17+ Crystal Ballroom venues.

Lukasz Rogowski, Founder RogoLook
Lukasz Rogowski Founder — RogoLook
The Honest Take

Marketing 360 is a platform, not an agency — you buy software access and manage your own marketing, or hire someone to manage it for you. At $95–$195/mo plus ad spend, it's affordable on the front end. RogoLook is the right fit if you want someone actually doing the marketing for you — the execution, the strategy calls, the accountability to CPL targets. You're not comparing the same thing: one is a tool, one is a team.

Feature Comparison

How RogoLook and Marketing 360 stack up

10 dimensions that determine which one fits your operation.

Dimension
RogoLook
Marketing 360
What it means for you
Founder background
25+ years operating 17+ Crystal Ballroom venues
SaaS platform, founded 2009, rebranded Marketing 360 in 2020
Operator experience vs product company
Pricing model
$497–$5,497/mo. Full-service management. No markup.
$95–$195/mo platform + ad spend. DIY execution.
RogoLook is full-service; M360 is a tool you manage
Contract length
Starter 3-mo; Driver 4-mo; Co-Pilot+ 6-mo. Then month-to-month.
Month-to-month SaaS
Similar flexibility on contract length
Reporting cadence
Monthly P&L-style. CPL per location, attribution by channel.
Built-in analytics dashboard
You track performance; RogoLook builds and reports
Ad channels included
Google, Meta, TikTok — management included
Native Google, Facebook, LinkedIn ads
Both support paid channels
Content output
8–30 posts/mo, 1–8 videos/mo depending on tier
DIY — you create and publish
RogoLook does it; M360 gives you the tools
SEO scope
Full program at Co-Pilot+. GEO at Passenger+.
Local listings, reputation, social
Both cover local SEO basics
Strategy call cadence
Monthly (Driver) → Bi-weekly (Co-Pilot) → Weekly (Passenger+)
Marketing advisor (higher tiers)
Predictable strategy access
Account ownership on exit
You own your accounts. Exit anytime after initial term.
You own all content and data
Both let you keep your assets
Who you actually talk to
Lukasz at Partner tier. Dedicated AM at Co-Pilot+.
Marketing advisor (higher tiers)
RogoLook has operator-level strategy access
Pricing

What you actually pay

RogoLook's published tiers vs Marketing 360's SaaS pricing model.

RogoLook — Full-Service Tiers
$497–$5,497/mo
We run your marketing. No software skill required.
  • Starter$497/mo
  • Driver$997/mo
  • Co-Pilot$1,797/mo
  • Passenger$3,297/mo
  • Partner$5,497/mo

All tiers: managed service, we run your channels. Month-to-month, no termination fees, no setup fee.

Marketing 360 — SaaS Platform
$95–$195/mo + ad spend
Software you manage yourself. Ad spend billed separately.
  • Essentials$95/mo
  • Professional$195/mo
  • EnterpriseCustom pricing
  • Ad spendBilled separately
  • Managed serviceNot included

Platform fee only covers software access. You also pay ad spend, and you do the execution yourself — or pay separately for managed services. At multi-location scale, execution time is a real cost that doesn't show up in the $95/mo price.

Why Operators Choose RogoLook

What Marketing 360 can't offer that operators actually need

Case Study

Crystal Ballroom: 5 venues, one marketing system

+217% Inquiry growth
$4.7M Attributed revenue
18 mo Timeframe

5-venue wedding venue operator in FL + SC. Paid search, local SEO, programmatic social, and email nurture across every location — per-venue attribution from day one. Every channel tracked back to real bookings and real revenue. This is what operator-led marketing looks like in practice.

Read the full Crystal Ballroom case study →
Crystal Ballroom
+217%
Inquiries
We built the marketing system for our own venues first. Every tier, every channel, every CPL target — proven on real P&L. Then we opened it to operators who want the same thing.
Lukasz Rogowski, Founder — RogoLook
Next Step

See the operator's playbook. Then decide.

17+ venues. 9 verticals. One system — now open to operators who want marketing tied to revenue, not a software platform to manage.

Or call 315-332-1720