The 4-checkpoint marketing framework we ran across 17+ locations. Not a consultant's theory. The actual mechanics behind $11.5M in attributed revenue and a +170% inquiry lift.
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No pitch decks. No SDR follow-up. Just the playbook.
$11.5M attributed · +170% inquiry lift
Read operator origin →+62% direct booking lift · 4.7× portfolio ROAS
Read operator adjacency →Both engagements were run end-to-end by RogoLook under real P&L pressure — with Lukasz Rogowski accountable for revenue.
Capture → Reply → Booked → Signed. Where the leak is. What to fix first depending on your location count.
Wedding venues, auto dealers, HVAC, medspa, dental, fitness, and vet. Source-labeled CPL and CAC ranges per tier.
The average multi-location operator loses 40–60% of inbound leads to slow response or no follow-up. Here's the fix.
How to track spend and conversion across units without a $30K martech stack. The dashboard template we use.
The decision tree for moving budget across channels as you scale from 3 to 15 to 50+ units. When to centralize, when to localize.
Right-sizing marketing investment to location count and growth stage. Leading indicators you've outgrown your current setup.
"This isn't a framework I invented for a deck. It's the system we built under real P&L pressure — across 17 Crystal Ballroom venues, a medspa chain, franchise groups, and HVAC operators. Everything in this playbook we've run ourselves."