Free Download · 12 Pages

The Multi-Location
Marketing OS Playbook.

How multi-unit operators scale marketing without scaling headcount — the exact framework from 47 franchise engagements.

✓ 6 frameworks ✓ Multi-location ready ✓ No fluff
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What's inside

6 chapters. Everything you need to run marketing at scale.

These aren't frameworks invented for the playbook. They're the operating procedures we run on every engagement — distilled into a format you can implement without hiring us.

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Chapter
What you'll learn
01
The 5-tier role model
How to right-size marketing investment to location count and growth stage — and exactly when to move up.
02
Local presence at franchise scale
GBP optimization, local SEO per unit, and how to resolve the brand-vs-location tension without losing either.
03
Paid vs. organic mix by location count
What changes at 5 locations, 15 locations, and 50+. Where to put budget at each stage and what to stop doing.
04
The franchisee autonomy tradeoff
When to centralize, when to localize, and how to build a system that gives franchisees flexibility without losing brand standards.
05
Reporting cadence by tier
What to track, what to ignore, how often to review it — and how to build a single dashboard across all units.
06
When to upgrade tiers
The leading indicators that you've outgrown your current model — and what to add (and drop) when you move up.

Read all 6 chapters free.

312%
increase in bookings — Crystal Ballroom, 5 venues, 14 months1
3.4×
consultation volume lift — 4-location medspa group, 18 months2
−38%
cost per lead — 14-unit QSR franchise, 90-day ramp3

1 Crystal Ballroom Franchise Group, FL & SC, 5 venues, 2024–2025. Booking volume measured against same-period prior year.

2 Elevage Wellness & adjacent medspa group, Southeast, 4 locations, 2023–2025. Consultation requests tracked via intake forms.

3 Regional QSR franchise, 14 units, 90-day campaign ramp. CPL calculated across all paid channels vs. prior 90-day baseline.