Brand consistency and per-location lead flow across every acquired HVAC, plumbing, electrical, or roofing unit — without rebuilding campaigns every time you close a new acquisition.
Every acquisition arrives with its own legacy brand, its own Google Business Profile, its own agency, and its own reputation on Yelp and Google. Six months in you're running eight different brand voices across eight markets, with zero consistency in how each unit positions against local competitors. The rollup brand you're building in the portfolio deck doesn't exist on the ground — it exists at the unit level only once somebody owns the transition.
Your PE sponsor wants cost-per-job-booked by market and by trade. What you have is a folder of PDF summaries from vendors who report clicks and impressions — not booked calls, not revenue per marketing dollar, not cost per acquired customer by service category. When the board asks whether marketing is efficient across the portfolio, you're guessing. That answer needs to be a dashboard number, not an estimate.
Google Local Services Ads and Google Business Profile are the two highest-ROI channels for home services — and they require per-location setup, per-location verification, and ongoing per-location review management to rank and convert. An acquired unit with 3.8 stars and 40 reviews loses the LSA auction to a competitor with 4.6 stars and 200. Across 20 acquired locations that gap compounds into a portfolio-level volume problem no amount of ad spend will fix.
Same playbook at every tier. What scales is location count, how much we own end-to-end, and how deeply we integrate with your acquisition ops and PE reporting cadence.
Not sure which tier? Take the 7-question scorecard →
"We went from six different agencies doing six different things to one team that owns the whole system. Lead volume went up, costs went down, and for the first time I could see exactly what was working at each location in a single report."
— CEO, HVAC rollup operator, 6 acquired locations
This case study covers a multi-location home services rollup — the same acquisition-and-brand-consolidation challenges apply directly across HVAC, plumbing, electrical, and roofing groups scaling under PE.
Read the full breakdown →6 frameworks from 47 engagements. Scale marketing across your home services group without scaling headcount.
We take on one new home services group per month. Book your 30-minute strategy call and we'll map exactly what's leaking marketing efficiency across your locations.