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The Multi-Location
Medspa Operator's
Marketing Playbook

Lukasz Rogowski has deployed multi-location marketing infrastructure for medspa groups — 3.4× lead volume, 42% CPL reduction, across a 4-location operation in 14 months.

✓ The paid social architecture that drives consistent new-patient acquisition per clinic ✓ Local SEO for treatment-specific pages — rank per location, not just brand name ✓ The offer and promotion cadence that fills slow weeks without discounting core treatments ✓ Cross-location brand standards that protect the clinical brand at every touchpoint

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3.4×
lead volume · 4-location medspa · 14 months
−42%
cost per lead reduction
4
clinic locations tracked centrally
25+
years operating marketing P&L
The case study behind the playbook

4-location medspa: 3.4× leads, −42% CPL, 14 months.

A 4-location medspa group came to RogoLook with a single shared social account, no location-level paid campaigns, and no visibility into which clinic was driving leads. We rebuilt from the ground up: location-specific Meta campaigns, treatment landing pages per clinic, a central CRM dashboard, and a review acquisition system. Fourteen months later: lead volume up 3.4×, CPL down 42%.

Clinic 1 — Flagship
Primary Market
Shared Meta account. No location targeting. High CPL.
3.4× leads after location-specific campaigns
Clinic 2 — Expansion
Secondary Market
New clinic. No digital presence at launch.
Full lead pipeline in 60 days of launch
Clinic 3 — Underperformer
Tertiary Market
Organic only. No treatment-specific landing pages.
CPL reduced 38% after landing page rebuild
Clinic 4 — Remote Market
Suburban Expansion
Brand new market entry. Zero local awareness.
Booked 3 months ahead within 6 months
"The multi-location playbook is the same regardless of vertical. The channels shift. The architecture — unified brand, location-level demand gen, central reporting — doesn't."
— Lukasz Rogowski, Founder, RogoLook
See the full medspa lead benchmarks →
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Also worth reading Operator Index → CPL & Lead Velocity Benchmarks → Service Tiers & Pricing → RogoLook vs Stream Companies →

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